Matt Moynihan

I'm Matt Moynihan, a marketing communications professional with more than 16 years of experience as a brand steward and corporate communicator.

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Matt Moynihan has more than 16 years of experience in marketing communications as a trusted steward of corporate brands and political campaigns. He is a well-respected strategist in hand-crafted message development. He has also been a freelance political editorial columnist, using his rhetorical devices to persuade and inspire large audiences on the power of conservatism and American ideals. Throughout his career, Moynihan has successfully built brands, moved audiences to action, and orchestrated communication strategies that produced results and have won national acclaim. Matt Moynihan started his career at Tennessee’s largest public relations firm, McNeely Pigott & Fox, then joined Big-Four consulting firm, Deloitte, where he formed his understanding of solid branding principles and honed his ability to craft messaging. He went on to lead or contribute to the marketing communication efforts of several large companies in Middle Tennessee, including Gresham Smith and Partners, Cogent Healthcare, MedSolutions and, most recently, Asurion. Looking to put his personal passion for conservative politics into action, Moynihan co-founded one of Tennessee’s largest and most effective tea party organizations, Sumner United for Responsible Government, in March of 2009. He has served as emcee and speaker at many area tea party events and has attended national rallies in Washington, DC in both 2009 and 2010. His grasp of the conservative message led him to consult on several local, state and federal political campaigns in communications, branding and message development.  Moynihan earned his bachelor’s degree in communication and psychology from Vanderbilt University. He is married to wife, Geri, and they have two young sons. They live in the Nashville suburb of Hendersonville, Tennessee.  

Communications Manager at Asurion

February 2010 - July 2011

Responsible for overseeing all communications strategy and execution for the global technology products division of Asurion, the world's leading technology protection services provider serving the wireless industry. Our US clients include all of the major wireless carriers, AT&T, Sprint, Verizon, and T-Mobile, among many others.

Director of Marketing at MedSolutions

November 2007 - January 2009

Developed, executed and managed a comprehensive marketing and communications plan for this $180-Million-dollar national healthcare company. Responsible for strategic positioning and sales pursuit communications in a highly competitive environment targeting C-suite managed care executives. Oversaw corporate communication effort, ensuring all messaging is aligned and effective. Led and developed a multi-talented marketing team, including a public relations firm, advertising agency and internal staff.

Director of Marketing at Cogent Healthcare

September 2005 - November 2007

Planned, developed and implemented marketing communication strategy targeted at major hospitals and health systems across the country for a leading hospitalist company. Oversaw national and local public relations strategies, including trade relations and media relations. Orchestrated all market development and community relations efforts in 29 regions across the country targeting referring physicians to drive patient volume. Responsible for strategic positioning and overseeing sales pursuit communications targeting C-suite hospital and health system executives.

Healthcare Marketing Manager at Gresham, Smith and Partners

December 2001 - August 2005

Responsible for overall marketing strategy and pursuit support for healthcare division of national architecture firm. Strategized with owners of the firm to develop marketing and communication campaigns targeting healthcare clients throughout the U.S., including hospital and health system C-suite executives, to win new business. Oversaw national and local public relations strategies, including trade relations, media relations and community relations.

Communications Project Leader at Deloitte & Touche

April 1998 - October 2001

Developed and directed marketing campaigns for high-technology products aimed at an internal audience of more than 80,000 Deloitte & Touche and Deloitte Consulting partners, practitioners, and employees worldwide. Provided creative direction for marketing campaigns by working closely with graphic designers and developers. Managed client relationships from conception to implementation, to measurement of impact. Wrote, produced, and directed multimedia presentations. Created content for intranet sites, online engagement proposals, and client extranets. Wrote speeches and Web cast presentations for the CIO of Deloitte Consulting. Developed an award-winning marketing campaign that resulted in a 200% increase in site traffic for an internal knowledge-sharing database. Assisted in local and national recruitment for the PracticeServiceCenter by developing marketing communications pieces.

Associate Account Executive at McNeely Pigott & Fox

June 1996 - April 1998

Owner at Moynihan Marketing | Communication

January 2009

Marketing consulting firm with an emphasis on marketing communications, brand development and advertising, leveraging my years of being the "client" for a number of companies and professional services firms. I have a strong interest in building brands with sensibility, hand-crafted messaging and compelling design for smaller to mid-sized companies. These companies may not have dedicated resources to leverage the power of marketing communications in recognizing revenue growth and increased marketshare.

Vanderbilt University

1992 – 1996

Bachelor of Arts

Concentration: Communication and Psychology

Activities: Pitcher for the varsity baseball team

Marketing communications, branding, B2B marketing, political communications, advertising campaign development, message strategy.